Today our nation faces the most profound shortage of nursing professionals in its history. A shortfall of nearly half a million registered nurses as well as a serious shortage of nursing educators over the next decade threatens to disrupt both the quality and availability of health care services. Enrollment in nursing degree programs has fallen 17 percent over the last five years. Adding to the problem, registered nurses are leaving the profession at an ever-increasing rate. All of this is happening as the largest single generation in our nation's history reaches its age of greatest health care need. To address the nursing shortage, Johnson & Johnson has developed a nationwide campaign in support of the nursing profession. Working with health care leaders and nursing organizations like the National Student Nurses Association, the National League for Nursing, the American Nurses Association, the American Organization of Nurse Executives, and Sigma Theta Tau International, the company hopes to bring more people into nursing, develop more nurse educators, and retain the talent already in the profession. The first steps in THE CAMPAIGN FOR NURSING'S FUTURE are intended to energize interest in nursing, provide information to prospects, and to encourage nurses to be advocates for the profession.
National Advertising Campaign
Nationwide television and print ads saluting America's nurses, honoring their contributions, and recruiting new people into the profession.
Website
The website www.discovernursing.com is where students can find information on becoming a nurse, find a nursing program that's right for them, search the largest database of nursing scholarships on the web, and find links to major nursing organization sites.
Scholarships
Scholarship grants to several nursing organizations will be awarded to qualified candidates pursuing a nursing degree or to qualified nurses interested in obtaining a Master's or Doctorate so that they can become nurse educators.
Questions
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